I transform users into fans through strategic design leadership and hands-on innovation.
I've helped organizations from startups to Fortune 500s build products that matter—leading design transformations at enterprise scale, pioneering AI experiences at Fidelity before the hype cycle, and most recently building and shipping Rooost solo using AI-augmented development.
My sweet spot is the intersection of strategy and execution: scaling design practices and attracting talent, creating product visions that drive real business outcomes, and proving AI can fundamentally change how we build.
What Drives My Work
Design as business strategy
Not simply decoration. Intentional design drives measurable business outcomes and turns users into fans
Early adopter, every time
Web 2.0, mobile, social, wearables, AI... I've designed and shipped products at the edge of what's next
Teaching what I practice
Author, speaker, and adjunct professor sharing real experience with the next generation of digital creatives
Still shipping, still learning
Recently launched Rooost, discovering AI's true impact along the way
Recent Impact
Transformed Allegion's design practice: 40% faster delivery, products people love
Published "Designer's Guide to Product Vision" with Pearson
Built and launched Rooost using AI pair programming
Taught IoT Design for Business Innovation at Indiana University
Personal Note
When not pushing pixels, obsessing over user journeys, building brands, or wrestling with TypeScript, you'll find me behind a camera, enjoying a concert, experimenting in the kitchen, or planning my next world travel adventure.
Testimonials
“Working under your mentorship has been an absolute pleasure, and I have gained invaluable knowledge and skills from our time together.”
— Product Designer
“You're the best. I will never be able to thank you enough. I want you to know you had a massive impact on me, my growth, and well being.”
— Design Researcher
“I loved working with Scott. He was creative and innovative in his approach to digital marketing, yet was able to deliver solutions within the budget and cultural parameters of my organization.”
— Former Consulting Client
Let's Connect
I'm available for consulting on design transformation, product strategy, and AI integration. Always interested in conversations about what's next in technology and product design.